Spotify CommunityX ClubHyphen Works/ Taipei,2024Visual System + Motion & Graphics
CommunityX Clubs, sponsored by Spotify, are designed to celebrate and connect people through shared passions worldwide. To support this initiative, we developed a dynamic brand identity centered around three key interest categories. This flexible visual system empowers both Spotify employees and community members to showcase their clubs and collective identities. From this foundation, we created a versatile toolkit of graphics, icons, and emojis—allowing members to easily engage or further personalize their club experience.


 ©ALAYA LEE @pprompptu 2020 All rights reserved.