Nod Off
Shanghai, China 2021Visual Identity
Role: Graphic Design and Composition
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New to the market, Nodoff offers a range of homeware and scented products such as scented candles and diffusers. The founders firmly believe that scented products can positively impact mental health by engaging multiple senses such as touch, smell and sight.
Nodoff's mission is to evoke experiences that stimulate the imagination and allow people to escape their worries and discover themselves.
Logo x Design process
We drew inspiration from the brand name and its visionary spirit to conceptualize the idea of "daydreaming". This concept set the stage for our visual identity, characterized by unconventional shapes derived from basic geometric figures and a vibrant blue color that symbolizes infinite imagination. Evolving these shapes into sophisticated three-dimensional designs enhances the product range, resulting in an iconic collection that resonates perfectly with the essence of the brand.
We drew inspiration from the brand name and its visionary spirit to conceptualize the idea of "daydreaming". This concept set the stage for our visual identity, characterized by unconventional shapes derived from basic geometric figures and a vibrant blue color that symbolizes infinite imagination. Evolving these shapes into sophisticated three-dimensional designs enhances the product range, resulting in an iconic collection that resonates perfectly with the essence of the brand.
