Info
hialayalee@gmail.com
The concept of the entire album is rooted in the Buddhist notion of impermanence—that everything is in constant flux. This philosophy is deeply embedded in Japanese cultural values and serves as a conceptual foundation for the visual design as well. Each song represents different facets of Buddhism and human values, and these ideas are translated into visual language, becoming compositional cues and emotional anchors in the design.
From a graphic design perspective, we respond to the theme of impermanence through symbolic composition, shifting visual forms, and the tension between space and time. Choices of color, material, and typography are not merely aesthetic decisions—they serve as carriers of emotion and philosophical depth.
Aiming to create more than just a listening experience, the music is approached as a literary work, while the visual design becomes a vessel for extended storytelling. By combining themes that resonate deeply with the audience and the defining technology of our time—artificial intelligence—we explore a new language between sound and image: a poetic, ever-evolving form of perception.
I planned and produced merchandise and promotional materials for the tour.