Spotify CommunityX Club

Remote, 2024
Visual System  (Identity, Motion, Graphics)
Spotify
Hyphen Works X Strita studio 

Team 
Ran,Ming Hsun, Nina, Alaya



CommunityX Clubs,
sponsored by Spotify, are designed to celebrate and connect people through shared passions worldwide. To support this initiative, we developed a dynamic brand identity centered around three key interest categories. This flexible visual system empowers both Spotify employees and community members to showcase their clubs and collective identities. From this foundation, we created a versatile toolkit of graphics, icons, and emojis—allowing members to easily engage or further personalize their club experience.

Design process

A visual system that can be flex up and down to be used by Spotify employees of all interests and creative experiences to show off their clubs and communal identity.

 We want people to easily jump in and use with easy to use core versions while offering a system that is more dynamic to offer more possibilities visually for people who wish to dabble more.  - Hyphen Works